Our Different Approach

Revolutionising B2B customer aquisition and retention

The Invaluable Prospect represents a new partnership approach to campaign planning, execution and analysis and is based on a new and unique 5 step process: 

Step One - Analysis of your transactional data 

Comprehensive analysis of your own existing transactional data to understand drivers of revenue by your own customer groups (RFM)

Step Two - Matching and analysing to the B2B universe 

We then match your specific customer segment data against the whole B2B universe. This requires a clear understanding of the profile of your customer segments – looking for insights and unique factors; as well as a comprehensive B2B universe.  This stage alone enables you to look at such areas as market share and potential market size.

Step Three – The creation of your own prospect database 

We take the combined pools of data and then specify, design, build and maintain a high quality customer and prospect database which has the ability to be fully analysed. This can be matched to deliver a much enhanced pool of potential clients that traditional approaches would simply miss.

Step Four - Segmentation, modelling & scoring of your database 

Using the database we work with you to create campaign ready predictive models, with advice and input from our data planning team. This empowers your marketing to deliver far more accurate and effective targeting.

Step Five – Ongoing enhancement

Once potentially high value prospects have been identified we can use our tele-verification services or data buying power to quickly acquire and load new contacts or information on existing prospects. In turn, this drives more higher value new business creating a ‘virtuous circle’ where data informs and enhances marketing and is not a ‘lost cost’.